Zaradené v kategóriách: ZAHRANIČNÍ LITERATURA

ISE Essentials of Marketing Research

Kolektiv

Dostupnosť
do 2 týdnů
Vydavateľ
Počet stran
896
Rok vydání
2020
ISBN
978-1-260-57578-1
EAN
9781260575781
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors’ years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.
ISE Essentials of Marketing Research

91,30 €


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