Zaradené v kategóriách: ZAHRANIČNÍ LITERATURA

Consumer Behavior

Leon Schiffman, Joseph Wisenblit

Dostupnosť
do 2 týdnů
Vydavateľ
Počet stran
512
Rok vydání
2018
Formát
213 x 279 x 23mm
ISBN
978-0134734828
EAN
9780134734828
Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
Consumer Behavior

239,20 €

Uvedená cena je orientačná a môže sa líšiť v súvislosti s kurzom mien a termínom objednania.


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