In this ground-breaking work, the subject of advocacy is explored in the context of the cross-cultural environment in international arbitration. Despite the prevalence of arbitration as the preferred method of dispute resolution in international contracts, virtually nothing has been written about the crucial topic of advocacy - until now. This work addresses that void. The book focuses on the differences in substance and style of advocacy in the civil and common law systems and among variant cultures in Europe, Latin America, Asia, and North America. The procedures and practices of advocacy in different arbitral forums are also discussed. The critical importance of credibility, a sound strategy and written advocacy are emphasized. Specific techniques for advocacy are highlighted. Rules of cross-examination tailored to international arbitration are developed. The arbitrator's perspective on the tactics of advocacy is also addressed. In conclusion, a model is outlined for harmonizing the differing cultural approaches to advocacy. For the international advocate, this seminal work is a must.