Zaradené v kategóriách: ZAHRANIČNÍ LITERATURA, Anglická

Global Business Today. Global ed of 7th revised ed edition

Charles W.L. Hill

Dostupnosť
do 2 týdnů
Vydavateľ
Počet stran
608
Rok vydání
2010
ISBN
978-0071220842
EAN
9780071220842
Charles Hill's "Global Business Today", has become an established text in the International Business market for several key reasons: it is comprehensive and up-to-date, it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, it maintains a tight, integrated flow between chapters, it focuses on managerial implications, it makes important theories accessible and interesting to students, and it incorporates ancillary resources that enliven the text and make it easier to teach. The success of the first six editions of "Global Business Today" has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT - so much so that the writing has become Charles Hill's trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.
Global Business Today. Global ed of 7th revised ed edition

77,30 €

Uvedená cena je orientačná a môže sa líšiť v súvislosti s kurzom mien a termínom objednania.


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